On February 23, TEGNA-owned WFAA-8, the ABC affiliate in Dallas-Fort Worth, shared the news that it will serve as the originating station for Dallas Mavericks telecasts.
At the time, it was known that the NBA team’s games would air in five other Texas markets. Now, that will also air in the Lubbock, Tex., and Sherman-Ada, Okla., markets, thanks to Gray Television.
Ten Mavericks games will be made available to the team’s fans in those respective markets across the remainder of the 2023-24 regular season, thanks to a fresh arrangement that takes immediate effect.
As such, the March 1 matchup between the Mavericks and host Boston Celtics will be seen on KXII-12 in Sherman-Ada, and KLCW-22 (plus sibling KMYL-LD 14) in Lubbock.
The remaining schedule for the two Gray stations is as follows:
| DATE | OPPONENT | AIR TIME |
| Monday, March 11 | at Chicago Bulls | 7 p.m. CT |
| Wednesday, March 13 | vs. Golden State Warriors | 7:30 p.m. CT |
| Thursday, March 21 | vs. Utah Jazz | 7:30 p.m. |
| Friday, March 29 | at Sacramento Kings | 9 p.m. CT |
| Thursday, April 4 | vs. Atlanta Hawks | 6:30 p.m. CT |
| Friday, April 5 | vs. Golden State Warriors | 7:30 p.m. CT |
| Tuesday, April 9 | at Charlotte Hornets | 6 p.m. CT |
| Wednesday, April 10 | at Miami Heat | 6:30 p.m. CT |
| Friday, April 12 | vs. Detroit Pistons | 7:30 p.m. CT |
“Gray Television is proud to partner with the Dallas Mavericks to bring the Mavs games to its fans and its future fans through our stations in Lubbock, Texas and Sherman, Texas,” Gray Television COO Sandy Breland said.
